# AI Adoption in Sales Performance Management

**Author:** G2 Research  
**Commissioned by:** Xactly  
**Based on:** 98 in-depth enterprise sales performance management interviews.

How enterprise sales performance management teams adopt, validate, govern, and scale AI.

## Key findings

- 93% of interviewed teams selectively deploy AI, while none report fully embedded use.
- Trust, proof, and human review determine whether AI expands into pay-impacting workflows.
- Forecasting and analytics are the most credible entry points for wider AI adoption.