Original and commissioned research on how software gets evaluated, bought, adopted, and used.
The research points to a clear shift in how organizations buy HR, payroll, and HCM technology: the category is moving from feature evaluation to burden evaluation.
G2 × Paycom · Read Report · 15 minHow sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.
How organizations are moving AI from experimentation into everyday work, revealing where adoption is gaining traction, what is slowing deployment, and how leaders are redesigning roles and management while preserving governance, trust, and human judgment.
How 111 business professionals are sharing expertise at work, revealing that helping others and building trusted relationships matter more than visibility alone.
Go directly to research shaped around your work.
G2's research team works with software companies to publish original, AI-cited reports using real buyer interview data. Structured to appear in AI-generated answers, where your next buyers are already looking.
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