G2 Research · Full Report · May 28, 2026
How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.
New reports, fresh interviews, and ongoing refreshes — since you last visited.
How 249 enterprise leaders are balancing AI opportunity with governance, revealing organizations that have largely established control frameworks but now face growing friction between oversight requirements and deployment speed.
How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.
103 nonprofit fundraising leaders reveal a clear gap between relationship-first strategy and fragmented operating reality. Every team agrees on stewardship principles, but only 16% have a mostly integrated stack. Lean teams absorb manual cleanup, duplicate records, and missed follow-up while 75% await proactive intelligence tools that surface what to do, not just what happened.
How 115 business professionals are using AI in day-to-day team management, revealing a clear pattern of guarded delegation: AI handles routine execution and self-service, while humans still gate important decisions and managers shift toward strategy.
How 110 software organizations are navigating AI pricing, packaging, and cost recovery — revealing a market where AI is strategically non-negotiable but commercial maturity still lags, 48% of teams are investing without profitability, and hybrid packaging has become the default as value shifts toward embedded workflows and outcomes.
Commissioned Research
Category studies commissioned by leading vendors, built on G2's review data and refreshed on a quarterly cadence.
103 nonprofit fundraising leaders reveal a clear gap between relationship-first strategy and fragmented operating reality. Every team agrees on stewardship principles, but only 16% have a mostly integrated stack. Lean teams absorb manual cleanup, duplicate records, and missed follow-up while 75% await proactive intelligence tools that surface what to do, not just what happened.
Answer Engine Optimisation
Custom research published under G2's brand, updated quarterly with fresh interviews. Structured to appear in AI-generated answers, where your next buyers are already looking.
For category leaders
Research built by G2's team, published under G2's masthead and structured for AI citation from the start.
