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State of AEO 2026: AI Outpaces Measurement
G2 research from 153 B2B marketing decision-makers finds AI answer engines are becoming buyers' first research step faster than marketing teams can measure their visibility and impact.
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Full Report
What CFOs, CIOs and CTOs Weigh When Choosing an LLM
85% of LLM buyers treat benchmarks as background or let their own workload test decide; 53% lack a cost-per-outcome metric. 102 US leaders.
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Full Report
70% of Product Roadmaps Are Shifting Toward AI. Monetization Is Still Unresolved.
G2 Research's 2026 study of 549 professionals finds 70% of product roadmaps now bend toward AI, but most still have not settled on how to charge for it.
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